Let me introduce myself. I'm Joni. I'm a marketing strategist, coach and accidental entrepreneur.

My journey from stay-at-home mom to full time business owner wasn’t planned, as most things aren’t. But owning my own business has given me all the job flexibility I need to care for my family. 


After getting a marketing degree from Baylor University, I spent the first seven years of my career working in the non-profit sector running annual fundraising campaigns and later working in marketing and communications. 


When my kids were born I took time away from my career to focus on building my family. During that time, I kept myself busy writing a blog about running (I’m a big runner!) learning how to build websites, and this new thing called social media.

I also used my non-profit experience to serve the community by volunteering for several local non-profit boards.

When my youngest child started school, I found myself home alone for the first time in a decade with NOTHING to do. I spent the first month staring blankly at the wall and then quickly decided I was ready to re-enter the workforce.

I started looking for traditional employment but realized I needed scheduling flexibility to be around for the kids. 

That’s when consulting, almost literally, fell into my lap. I was given a chance to help a friend-of-a-friend through the opening of her business, a small juice bar located a few miles from my house.

It was a cute little part-time gig, but then word got out that I was helping a local restaurant though a business launch my one client turned into two, then three, then four.

It grew faster than I could have expected and quickly became a full-time consulting business.

Then came COVID. After a few months of virtual school we made the tough decision to homeschool our kids. Homeschooling while working was a lot harder than I anticipated and in February 2021 made the decision to take a few months off to put my focus back on the kids.

As it turns out, I don’t do very well when I don’t have anything to do. As a way to keep myself busy while maintaining a more homeschool friendly schedule I’m  back to where I started, blogging and helping non-profits and small businesses build their brands and implementing efficient but effective marketing strategies. 


Joni dressed in a yellow shirt, wearing sunglasses in a car with a black interior.

My mission is to provide high quality but affordable marketing advice to small businesses and non-profits who need professional marketing services.  I believe small businesses and local non-profits are the foundation of our communities. I strive to use my skills and unique experience to provide timely and relevant services that can provide value to my clients long after my job is done.

Ready to get started?

Click here to check out my resource library. It’s a quick way to get started and it’s FREE!
Want to read more? Check out the blog for everything you need to know to market your small business!